ServiceTitan doesn’t offer its own two-sided marketplace to customers today the closest it has is a partnership with Google, by which the search engine filters up local service businesses, their ratings and how to book. The company’s invested recently in smart dispatching and route optimization tools for customers with multiple technicians, as well as parts procurement and marketing tools such as automation, email and reputation management. With the funding, Mahdessian and Kuzoyan say they plan to hire more staff to develop their product lines across trade types and the features by which they serve them. who qualify as tradespeople, thousands are millionaires, Mahdassian claims, while tens of thousands make annual salaries of more than $100,000. And of the more than five million workers in the U.S.
The average ServiceTitan customer makes between $3 million and $5 million in annual revenue, the company claims, with more than 10 service trucks. “I think the size and criticality of this industry is often lost, even on us,” he says. The duo soon teamed up on small consulting projects, before launching ServiceTitan in 2013 and spreading it through the Los Angeles area’s Armenian community.Īgainst that plucky narrative, however, Mahdassian says there’s a misconception that tradespeople are blue-collar, hardscrabble individuals as a group. Mahdessian and Kuzoyan tell a founding story fit for a docudrama: Both Armenian immigrants to southern California, they bonded on a ski trip for Armenian college students, the story goes, by talking about their fathers, who worked in trades.
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